Good marketers understand the need for consistency and congruency between what a product portrays and what it offers. The same is true of a personal brand: authenticity, sincerity, and a consistent reflection between the walk and the talk.

Marketing tipsSara FrascaJanuary 10, 2024personal brand, marketing

Taylor Swift’s Influence on Me: Mom of Five, Business Leader, Woman

I have three teenage daughters and two pre-teen sons. My work is often daunting and exhausting, involving travel around the country for keynotes, early mornings or late nights for workshops or virtual meetings with clients, owning and fostering growth for my restaurant. Enter the vibrancy and optimism of Taylor Swift and her music.

My adventuresSara FrascaDecember 18, 2023Taylor Swift, Point North East, Business, Travel